BRANDON RATCLIFF RELEASES BRAND NEW SONG “WHAT YOU MAKE IT”

July 19, 2024 – Nashville, TN – Singer/Songwriter Brandon Ratcliff returns with brand new music in his latest track, “What You Make It”. A fresh new sound, “What You Make It” is a song about enjoying life, no matter what is thrown your way. A sentiment Ratcliff can relate to well, after years working on new music, having a baby, and facing lots of uncertainty. Instead of letting the world get him down, he did what he does best – turned to the positives and put it in a song.

On the track, Ratcliff sings:

Make some noise, make some music
Take grapes, make some wine
Raise your glass up to it
Make friends that think you’re funny
Make something for nothing, not just for the money
Make enough love to make a few babies
Make it up as you go, get creative
Love it or hate it
Life’s what you make it

Turns out this message of positivity is universal. After teasing the song on socials, videos using the track have garnered nearly 10 million views.

“I’m so excited to share this new song with you all,” shared Ratcliff. “I’ve loved it since I wrote it, because it perfectly describes where I’m at in life. There are always going to be challenges to face, but you have to find the reasons to celebrate this crazy ride”

Listen to “What You Make It” HERE.

“What You Make It” is the first brand new music from Ratcliff since his critically acclaimed album, Tale Of Two Towns in 2023. Billboard called the record “a towering statement,” while Apple Music named him a Country Riser, and he hit the road with Lori McKenna, Brandy Clark, and Gavin DeGraw last year.

Prior to that, Ratcliff’sdebut single, “Rules Of Breaking Up,” has accumulated over 50 million streams. He has opened for Kelsea Ballerini and Keith Urban, has appeared on the Spotify Viral Chart, has been selected as a Pandora Ones to Watch artist, and has topped Rolling Stone’s all-genre Breakthrough Artists chart.